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Substack (Notes) Is Quietly CHANGING in Q4 2025 — Here's What That Means (Replay Inside)

What’s new, what’s next, and how to use the new Notes updates and features to grow faster

“Where’s the replay??”

I know, I know… I was busy baking Halloween muffins, reading RUNED (spoiler: you’ll learn more about my indie fiction writer friend I met at the Frankfurt Book Fair tomorrow as a Halloweekend surprise!), and watching my boy playing trick-or-treat.

So yeah… finally our spooktacular replay of this week’s Halloween LIVE session is here.

Over 40 people joined us live on Thursday for our deep dive —and now, for everyone who was haunting the waiting list… the replay about Substack Notes is here! 👻

Just a few minutes ago, I also got this email from a new Substack writer:

“I am getting absolutely zero visibility with my notes – it seems anything posted (…) just falls on no eyeballs at all.”

If you’re feeling this or are frustrated about all the “advice” and tips out there, I’ve got you.

I’m an award-winning marketing and brand manager AND indie publisher myself who grew my audience with two kids from zero to 15,000, top #25 global education writer. Meaning I monetized my marketing brain and my writing heart as a trained journalist.

Here’s what we covered:

💡 How Substack’s NEW algorithm now actually decides what gets seen (and what disappears into the void)
🧠 The 8 archetypes of Notes posters and which one will get you NOTICED
📈 Real examples from community members (not writing about writing 😃 as this market is saturated!) from tech, to AI, to health, to personal essays and comics who grew by hundreds (and even thousands) of subscribers using Notes
💬 We talked about the elephant in the room, unsubscribes, and also all the latest stats you need to know

I love the chatty Chat thread, guys!

Thanks to

for taking care of it!

One participant said,

“I can’t believe you’re giving all this away as part of the membership! This could have been part of your Bootcamp, don’t you think?”

Well, my Notes Kickstarter Bootcamps always take lots of time, heart, and sweat to prepare, that’s why I love our short and sweet masterclasses with yours truly and experts like TikTok, fiction writing, and marketing rockstar

(coming soon!!)

🍬And because it’s Halloween weekend… I’ve got a little treat for you. 🍬

🕓 Tomorrow, Sunday, Nov 3 — 10:30 am ET / 7:30 am PT / 4:30 pm Berlin, I’ll be hosting a SURPRISE Halloween session about SUBSTACK’S FUTURE and QUIET TRANSFORMATION you need to know about!

Let me snag my spot!

Let me snag my spot!

We’ll explore Substack’s latest frightfully fun new features they quietly shipped & updates (and yes, the Notes algorithm will be a topic again!).

I’ll show you how to capitalize on the latest new features before everyone else catches on.

ALL paid members can join live, and yes, I’ll invite a few free subscribers to sneak inside the haunted house (our membership experience) for FREE again.

Let me join!

For paid subscribers, remember:
✅ You already have access to all replays, that’s over 100+ expert trainings on everything from writing better headlines to growing your list to 1,000+ subscribers per month.
✅ Every month, you get access to new live sessions, deep-dive masterclasses and weekly community Q&As.
✅ You’re be part of our cozy (and a little spooky) inner circle of creators learning, growing, and earning together.

I want to join the 5% who earn money online by joining the Club! New writers from all categories and genres, and goal-getters welcome 💌

👻 3 Quick Treats Before You Go:

  1. 🎥 Watch the Replay

  2. 💬 Join Tomorrow’s Halloween Session about Substack’s quit transformation — Free for paid subscribers. Free subs can win a seat!

  3. 🎓 Grab the Notes Kickstarter Bootcamp with

    and and 50+ bootcampers On-Demand — Use code HALLOWEEN to save big and unlock 8 hours of training that’s helped hundreds understand Substack’s #1 growth engine and grow faster with Notes.

    ➕ weekly Q&A sessions to take ACTION

    ➕1:1 session available!

I want to join the Notes course!

I want to grow FASTER!

This is an example of one of our bootcampers. YAY!

Want more candy? Sure, tomorrow!

See you tomorrow🎃 ho ho hoooo,

P.S. The Bootcamp discount with code HALLOWEEN vanishes at midnight on Sunday. Don’t ghost on it. 👻

This post is for paid subscribers