🎁 Substack's New Gift Feature Is Here – Spread the Holiday Cheer

This is the season of giving, my friend.
And Substack just made it ridiculously easy for you as my reader to gift my newsletter, as well as for your readers to gift your newsletter.

So let me tell you how it works - and there's even a little something special under the tree for those who join in.

Today, I got a notification telling me that starting Tuesday, December 17th, Substack will add a shiny gift subscription upsell at the top of my posts and emails.

It’s like Substack dressed up as Santa and sprinkled gift-giving magic everywhere.

So I was like:

Wow, I love it from a marketing and email marketing perspective.

Now your readers can play Secret Santa and gift your paid subscription to their favorite humans:

• Their colleagues

• Their friends

• Family

• Someone, for instance, in the online writing club who wants to start their email list

• Who wants to start writing

• Who wants to become a better copywriter or a better writer

The gift subscription is perfect for stuffing someone’s digital stocking.

I really, really love it. And it’s very simple to spread the cheer.

How The Gift Feature Works:

Readers will see a “Gift a Subscription” button.

For example,

Walter Rhein

, part of my community, Substack bestseller and top writer on Medium, has a Substack publication called I’d Rather Be Writing. I was reading his story about how his puppy kept him on his toes by completely covering the kitchen.

And there I saw this button: Gift a Subscription.

This is how I found out about this wonderful new feature.

How To Give a Gift

You can go to your Substack publication link: https://your-substack.com/gift

For custom domains like mine, it’s: https://onlinewritingclub.com/subscribe/gift

Here, you can choose a paid subscription as a gift:

• €12/month or €90/year (for me in Germany)

Then you add the recipient's email and a message:
“Happy holidays, Merry Christmas!”

You can even send it anonymously or schedule it for later, like Christmas morning.

Click Buy Gift, and if you haven’t entered your credit card yet, you’ll be prompted to do so.

The lucky recipient gets an email with instant access to premium content.

Rob Gifted Me A Subscription To Cassandra’s Publication

Club member Rob gifted me 30 days of a paid subscription to Cassandra’s newsletter,

Really Good Business Ideas

It’s inspiring because I know Cassandra and love her insights. This gift allows me to read her publication and gives us a potential touchpoint for collaboration, like a podcast.

I clicked Accept Gift and got immediate access.

Is This Gift Feature Worthwhile?

A few months ago, I spread the news about the first wave og gift subscription. Back then, they were coming from Substack.

Club member

Jamie Northrup

told me via Notes about Substack’s last gift subscription boost.

• Out of 40 people who became paid subscribers for one month, 10 stayed!

• That’s a 25% conversion rate—and I think this is awesome.

A Special Thank You 🎁

If you gift a subscription OR gift yourself a subscription, let me know!

Send me an email or a direct message, and I’ll send you:

• The 2025 1-Month Substack Planner - organize your writing stress-free

• The 2025 Substack Calendar - more than 1000 ideas for 365 days

• NEW Substack Course: Launch, Grow, and Monetize Your Substack Newsletter

  

• and an exclusive special 🎁 just for YOU

This is my way of saying:

“You’re awesome.”

THANK YOU for being sooooo amazing and helping the Online Writing Club to reach 10,000 subscribers. YAY! Cue the confetti.

Thanks for sharing the holiday love.

I wish you all the best.
See you very soon in your inbox,

P.S. Ho ho ho… You can copy this exact strategy and also add “give a free gift subscription” buttons and a nice present or freebie or discount on your products/services to say thank you.