There’s now a new way to make money writing on the internet.
I recently made more than $250 within an hour writing on Substack Notes, Substack's internal social media network. Let me show you how!
You can see from my recent notifications:
"Your note made you $112"
"Your note made you $157"
But what is Substack Notes, and how did it impact my growth on Substack?
What is Substack Notes, and why use it?
Substack is THE platform to start and grow your email list. I joined a bit late, around fall 2022. Before that, I was writing on Medium since December 2020, shortly after giving birth to my baby.
In fall 2022, I decided to diversify my efforts and not put all my eggs in one basket. I was a top writer on Medium, earning a decent income from writing ($800-$1,000+), but I wanted to explore other ways to add more income streams to my online business.
After giving birth to my second baby in 2024, I was ready to open a new chapter in my life in January 2024 and my part-time online writing business. So, I turned on the paid button on Substack, offered a premium newsletter, and started writing on Substack Notes.
My growth on Substack came with using Notes
That's when the hockey stick effect kicked in. Before that, I was experiencing slow but steady incremental growth. Then, my subscriber count soared from around 3,800 to 8,800 subscribers, where it stands today.
You can also see this reflected in the money I'm earning through Substack — there's a clear upward trend that I absolutely love! 🎉
I also became a Substack bestseller in March 2024.
I sacrifice sleep and time with my hubby
Now, I could tell you the "sexy story" that it only a few weeks to reach this point, but the "unsexy story" is that I've been writing since I was six. I studied journalism, worked as a PR and marketing consultant, and became a brand and marketing manager. After giving birth in 2020, I returned to writing part-time, and by the time I became a Substack bestseller, I had been writing for three years.
This is an important reminder: if you're reading all these "overnight success" stories, remember that there’s often an unsexy side to them that isn't shared.
Mine is that I write in the morning when my baby is asleep, during lunch breaks, while pushing the stroller, and in the evenings. I sacrifice sleep and time with my hubby for my part-time business.
Substack gifts me a week with my sick dad
However, it gives me more freedom. Last week, I visited my sick dad for a week and I’m eternally grateful for all the time I spent with my family.
The funny thing is, I also met my boss at an apple market with my family. I love my corporate job as a marketing manager. Still, I’m also happy that I’m flexible and can spend a week with my family if someone needs me.
What is Substack Notes?
Substack Notes is like a social network for writers and readers. You can connect with other writers and, importantly, their readers. This creates a network effect that can help grow your audience exponentially.
As Steve Jobs once said, "You can't connect the dots looking forward; you can only connect them looking backward."
I trusted that the dots would connect, and by actively engaging on Substack Notes, I started to see growth not just for myself but for my entire community.
Shoutout to
andSubstack Notes drives my subscriber growth
When you write on Notes, you can generate both paid and free subscribers.
For example, I recently wrote a note, and soon after, I received a notification that "Jacob became a free subscriber." From there, Jacob can explore my writing and, if he enjoys it, choose to become a paying member.
This is the cycle:
people follow you
read some stuff
engage with your content
and eventually become paying members.
WOW-worthy Substack Notes success stories from the community
I’m not the only one experiencing growth. Take my friend
, for example. He has been writing on Medium for years, focusing on AI, and recently started writing on Substack after I inspired him.Now, he’s seeing incredible growth on the platform. Within 30 days, he gained 25 new paid subscribers, increasing his annualized revenue to over $3,000.
(here’s our podcast interview), another friend, made $119 with just one note.And there are countless other examples of how Notes can drive real engagement and revenue.
Why write on Substack Notes?
People often ask me:
"Is it worth writing on Substack Notes? Isn't it just another social media platform?"
Yes, it is social media, but it’s a different animal.
On traditional social media platforms like Instagram and Facebook, only 1-3% of your audience sees your posts, and engagement rates are notoriously low (e.g., 0.43% on Instagram, 0.06% on Facebook).
Substack Notes is a different animal. More people engage, more people see your content, and there’s no algorithm dictating visibility. Substack has shared that Notes uses an engagement-based algorithm, rewarding writers who actively interact with their audience.
Examples of engaging notes that are lovely and will make you smile
Here are some inspiring examples of engaging notes by
and which show how awesome Notes can feel and that you can get paid to be you:Substack Notes isn’t just about sharing content.
It's about showing different facets of your personality and building a community around it.
🤔Are you using Substack Notes? If so, how are you faring with it? If not, what makes you stuck? 🤔
🎉Become a Substack Notes Rockstar!
Want to make your writing dreams come true and get paid to be you with the help of Substack Notes?
All you need is clarity, guidance, and a little push.
You can start a writing career and build an email in your 20s, 30s, 40s, 50s, 70s, 80s, 90s, and beyond.
You’re never too old to make your wild, crazy dreams come true.
If you're afraid of the bad impact of social media, I feel you. I also try to spend as little time on social media as possible. Notes is different. It’s a lovely social place on the internet.
I’m in my 30s, two kids and a hubby in the house. I write for 2-3 hours in the evening, during lunch break, or whenever I can make time. Helping others showing the world how incredible they and their stories are is what drives me.
I’d love to help you use Substack Notes to get more subscribers and learn how to share mini anecdotes, mini memoirs, slices of your life, and facets of your personality with the Substack Notes world.
All premium subscribers get a bit deeper and have access to my “Online Writing School” membership with the Substack School.
Be a part of it and join a lovely and vibrant community of more than 300 (!) wonderful aspiring writers.
Inside Substack School, I’ll show you the EXACT (baby) steps to use Substack and go from zero to Substack hero.
I’ve grown my email list to over 8,800 subscribers within 23 months. Became a Substack bestseller with hundreds of paid subscribers and earn 5-figures with my newsletter - part-time with two kids in the house.
🥳Surprise! To celebrate this crazy life and grow together, you can get 20% off if you’re joining us this week:
You need an exclusive 1-on-1 session in October?
Become a founding member, get access to ALL the goodies plus a 60-minute strategy session with me (value: $187) to set your Substack up for success:
🚀This month, inside Substack School…
you can join us LIVE or catch the replays of 3 LIVE workshops, and 1 LIVE session with
on Wednesday “100K without Traditional Social Media” (here’s our podcast interview).Also, 1 new cohort for audio-aficionados who want to add voiceover, audio/video, Substack Live, or a podcast to their Substack.
Make sure to subscribe, like, and see you in the next short and sweet Substack School video post.
Hugs🤗,
P.S. If you're interested in starting your journey on Substack Notes, I’ve got you covered. Inside the School is the Notes Club as part of my paid membership experience. It's a space where you can learn, have fun, and kickstart your Substack Notes writing journey.
P.P.S. I also run a Notes Kickstarter Bootcamp with
for those who want to dive deeper and need intense training. No matter where on your writing journey you are, my Online Writing Club got you covered and will support you every step of the way.
Thanks for sharing Kristina.
I love this. You really are inspiring
I am trying to eat up anything I can about how to use Substack notes. One thing that really confuses me is that I do not know where my notes go after I post them. I mean, I can find them on my page, but I don’t know how, the algorithms are categorizing them.
Congrats Kristina!
FELICES KRISTINA DIOS
This post and info is gold @Kristina God 👏🏼 I’m still figuring out this Notes thing.
Love the title of your stack and also your notes. Give yourself some time.
There's no right way to do it.
You'll figure it out, connect with others and find your tribe.
Make sure to take action meaning not only waiting for others to come to you. Also follow/connect with others when you find something valuable, something resonates. See you on Wednesday or on another live session! Let me know when you're free for the 1on1. Maybe end of month? I'm planning this month with my hubby already as we both have a lot planned for our part time business and for our date nights ❤️
FELICES DETHE NEW WAY TO MAKE MONEY
It's a new way! 100%. Thanks for leaving comments ALL the time, Amalia
I've yet to turn on paid subscriptions, but am saving all this valuable info you're doling out Kristina. When I do go for it, at least I'll (kind of) know what I'm doing. Thanks so much for sharing this.
Hi Karen, take your time. I started in October 2022 and now 2 years later (!) I'm a bestseller and dared to go paid in January 2024
I’m working on my plan to get posting on Substack. How often should I post a Note each week?
Hi Michele, I would at least post 1-3 x per day on Notes. But it can also only be 1x per day. Mini memoirs, anecdotes, thoughts, Michele-style, Michele ^00%, things you would only tell your BBF or yourself work best
P.S. Great title! Love romances too. currently reading Last Year in Spaing based on my interview with Evelyn Skye oh and I live by the beach too: https://www.onlinewritingclub.com/p/evelyn-skyes-unconventional-journey
Your Notes Bootcamp kicked off my entire Substack journey. Thank you for the shoutout!
Hi Christy, wonderful to hear! David and I are happy about it. I see you're experiementing with Notes almost every day. Loved your typo post on Notes and therefore featured it in the video. Hope all is well and you're enjoying your Substack ride
So glad you got to spend time with your dad Kristina ❤️
It's been an exciting week!! I went over 600 subscribers 🎶🎊🎉 Largely because of Notes.
Now I need to get some offers in my place so I can convert more to paid and give more value. Super excited to hear Tom this week 🙌🌷
He is!!
Vast majority the last few months. After consistently writing and engaging.
Notes then turbocharged things. Currently getting about 100 per month.
Yes!! 3000 🔥🔥
That's where my focus is now value ++ = $
You need to just rest and recharge. It's hard when you are a super energetic person, but if you don't it will catch up w you later.
Yes, 2pm EST in Wednesday is good. Thanks :-) Biggest hugs ❤️
Hi Janet, me too! Tom is a wonderful human being and I wish him ALL the best. Can't wait to hear more about his vplan to go back to the US.
600 is AWESOME! You gained ALL of them this year, am I right?
Next year 3,000 then :)
Offer, offer, offer, remember the session with Ayo? That's so important. Tell people what they get and what you have in store for them.
Super happy that I could visit my dad but my energy level is super low this week... was emotionally draining to get him out of the house, persuade him while also keeping the kids happy etc. See you on Wednesday!
I was thinking about doing it at 2pm EST. Would this be fine for you too?
Even with a decent 5-digit network on another social media channel means we need to start from scratch here on Notes. I get lots of engagement on LinkedIn while others don‘t. Same on Notes - therefore it is so crucial to learn from you and those who share their Notes success, Kristina!
I’m the same @Gunnar Habitz. I get tons of engagement on LinkedIn, so it’s hard to post on Notes and only get a few likes.
But LinkedIn too time to grow, so I imagine Notes will too. 👌🏼
Happy to share some insights, altough, as you know I'm not a Notes God and I don't check my metrics etc. often as I don't have the time ^^ but for my Bootcamps and coures and videos I'm happy to share time insights from me and our community
I meant on Notes I'm starting from scratch not gaining the engagement as I get on LinkedIn. We all start from zero.
We do! If I publish more here and on YouTube I barely find time to write on Medium, which annoys me.
But energy flows where the focus is. So I think its fine for now. Two years ago I started this journey and I'm super happy to be connected with you now.
Did you hear that Wes and I planning to do a LinkedIn/Substack Bootcamp together. Would love to have you onboard too. Wes is a member of our school
I do write notes. Almost daily. And get almost no engagement. I can only assume that they are not what people want to read? I write comments on other peoples notes too. In my notes I write about farming and sustainable living - and human stuff sometimes - my newsletters are well read but not my notes. I am flummoxed.
Thank you for a great article - I am always happy to learn more about this.
Thank you Kristina! I guess I have been engaging in notes for about 6 months. On Substack over a year.
And why? Huh. A HUGE question. Why indeed. Mostly to have conversations about stuff I guess. With people who are interested. Sometimes (like a few minutes ago) I write a note to simply get something SAID. Sometimes ideas gather in a persons brain like roadblocks snd demand to be said. And won’t let anything else past. Sometimes they are off brand. But it feels safe here. I am so used to not getting any feedback from my notes that I get quite - um - honest!
I share others work almost daily - there is just so much wonderful work here. And I publish my own newsletter at noon every Sunday.
My goal is a note each day and newsletter once a week. Paid subscribers get two farm videos a week. On a good week.
I have another publication on Wordpress that is daily so I am careful not to over commit. I am a farmer with a business after all.
Oh my! This is too long! I look forward to hearing from you again. Thank you so much for taking the time!
2x videos per week for piad? Wow! Most important thing is to offer value. Value, value . value. You can also poll your audience to find out more or ask them what they want more about. You could also start a paid chat and chat with them about a specific topic you cover in the videos. Just some thoughts. Hugs!
Hello Cecilia, just checked your notes.
You know. talking into the void is what we all feel. It's great that you're engaging with the notes posts of others.
How long have you been writing on Notes?
How often do you publish something or share the work of others?
What's your goal with Notes?
I love your topic and would love to learn more about it.
There are multiple in my feed who write about similar stuff like you and sustainable living and farming is a huge topic here as we all are looking for a SLOWER living.
After you answered my questions, I'll give you some feedback.
Hugs! You got this!!
Thank you so much for the shout out Kristina. I really appreciate it. I really need to get to know my analytics better and to use them more constructively!
Hi Nia, I'm back in action ^^ Last week really took ALL my energy but I think I could cheer up my dad a little and make him leave the house again.
Super super super super happy for you! That's why I needed to feature you. Congrats!
I recommend sending all Substack notifications in a folder on Gmail and then checking it 1x per month. There I found that we can now see that we got free/paid subs via Notes.
Glad you had time to spend with your Dad
Thanks. Now back to work. Will see him in December again.