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Meera Menon's avatar

Repurposing on every other platform and social media is what I always do however when I used to repurpose on my blogger blog , I ran into problems with Adsense approval πŸ˜… accusing me of over distribution and also issues with canonical links. How do you overcome this type of SEO issues in google?

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Dr. Axel Meierhoefer πŸ•οΈπŸ”₯'s avatar

Great post. To me this scream's for an Ai solution.

I have the impression the latest AI systems are getting better and better at identifying who we as the creators of the content actually tick.

Assuming that is true and keeps improving, finding an AI tool that can do the steps of the article and I can act as a curator should significantly reduce the time it takes to repurpose and might even open the door to the existing archives of content that can lead to interesting combinations of previous ideas and suggestions into a bigger, deeper web of one's creations over time.

Could AI be a biographer of content and a historian of our creativity over time?

I have often thought it could be interesting to review the things I have written over the years but then I see that mountain of content and the potential task of drawing relations, conclusions and connections and tell myself: When I retire and have all the time of the world, maybe then I can...

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Glenna Gill's avatar

This is awesome, Kristina. I feel like I’ve already written about every moment of my life, but I never thought to repurpose them from different angles. Really brilliant!

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Jacqueline (MamaJ) Hollows's avatar

Broken down into actionable steps. I love this piece as it brought pragmatic ways to repurpose instead of just saying the word!

I also saw that repurposing an article into shorter pieces gets seen by different people at different times.

I forget that not everyone is going to see my work the first time round and that repurposing just gives it a chance of being seen by different people (not the same people who may get fed up of it).

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Veronica Llorca-Smith's avatar

I love repurposing content but you have to be strategic about it.

LinkedIn is one of my biggest platforms and I often see Medium writers share their Medium article there with the link. They hear crickets.

You have to find ways around it and you have some great tips here.

It's important to adapt to each platform's language.

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Harkiran Kaur Brar's avatar

I have started doing this now ! Waiting for the results !

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Alberto Cabas Vidani's avatar

You're amazing. Taking action!

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Sabith Mohammed's avatar

Yea great insight!

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Alberto Cabas Vidani's avatar

Thanks!

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Carlo Benigni's avatar

I have been using Justin Welsh’s Hub and Spoke repurposing system since January this year and I love it.

I never run out of content ideas and content pipeline is always full.

I focus my ideation and writing efforts on my weekly newsletter.

1 Newsletter -> 7 Social Media Posts

I repurpose my LinkedIn posts to Substack Notes.

I could do more and I’m evaluating expanding my repurposing to:

- X

- Medium

- YouTube

- Repurposing the most professional newsletter content to a blog.

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Alberto Cabas Vidani's avatar

I bought his course too. But I've never applied it literally.

Are you getting results from your spokes?

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Carlo Benigni's avatar

Slow and steady growth…

The main result is that I focus on writing one piece of longform content (Newsletter) and the spokes are taken care of..

So it works for me in the sense that I never run out of content ideas…

I’m trying to mix things up a bit to see what works best.

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Broadwaybabyto's avatar

This was so helpful - thank you! I’m still fairly new to substack but have a decent sized

Following on twitter/X… where my best engagement usually comes from long form threads.

I love the idea of turning those threads into posts here - I know they’re good ideas and they got great conversation and engagement… now I just have to realize it’s β€œok” to repurpose.

Thank you for this - lots to think on!

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Alberto Cabas Vidani's avatar

Thanks.

Yes, it's absolutely ok.

And to save time, you can put your threads in ChatGPT and play with the prompts until it creates a draft you like.

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Edward's avatar

Nice.

Amazing growth

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Alberto Cabas Vidani's avatar

Thanks. And it's going even better now.

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Kristina God's avatar

Great seeing you here ❀️

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Loralyn Mears, PhD's avatar

You published the SAME article on Medium & Substack?

I’m shocked! I didn’t know that you could do that.

I loved your tips on how to repurpose content.

Shorts on IG Reels & TikTok (YouTube?).

Posts on X & LinkedIn.

Thank you!

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Alberto Cabas Vidani's avatar

Yes, Medium doesn't bother.

And readers don't bother, too. They often don't follow you on both platforms.

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Loralyn Mears, PhD's avatar

Who knew?!

This is why I’m here …

to LEARN!

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Adil Alam's avatar

I've been hesitant to start Substack, but I think I am going to give a go with this strategy

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Alberto Cabas Vidani's avatar

Substack has great organic growth right now.

And it's also designed for collaboration. If you exchange recommendations and do guest posts growth is really fast.

The latest article on my publication shares my guest posting strategy.

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Bill Gerace's avatar

I love this piece. Definitely some of this I do since I share on Medium and Quora I guess that is some of it. But I definitely will incorporate these other steps once I get more acclimated with everything. Thank you Ms. Kristina and Mr. Alberto for sharing this. Blessings to you both and your families. :) :)

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Alberto Cabas Vidani's avatar

Thank you. And good luck with your repurposing!

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Bill Gerace's avatar

Thank you friend. Blessings. :) :)

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Janet Ridsdale's avatar

Thanks Alberto this is super helpful.

Great to have a strategy laid out.

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Alberto Cabas Vidani's avatar

Thanks. Happy to help!

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Dominic's avatar

Thanks for the advice

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Alberto Cabas Vidani's avatar

Thank you for reading!

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Harkiran Kaur Brar's avatar

Truth bombs! I loved this post and it opened my mind ! I am gonna repurpose my content now!

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Alberto Cabas Vidani's avatar

This sounds awesome!

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Kristina God's avatar

Very smart. It's a hack that helps you prevent burnout. So I think it's super important to know that it's okay to repurpose your stuff. In fact the best writers online such as Nicolas Cole repurposed their Quora stories on Medium or the other way round. That's how you build your writing business as a 1-person-business otherwise you feel tired and sad.

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