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Carlo Benigni's avatar

I have been using Justin Welsh’s Hub and Spoke repurposing system since January this year and I love it.

I never run out of content ideas and content pipeline is always full.

I focus my ideation and writing efforts on my weekly newsletter.

1 Newsletter -> 7 Social Media Posts

I repurpose my LinkedIn posts to Substack Notes.

I could do more and I’m evaluating expanding my repurposing to:

- X

- Medium

- YouTube

- Repurposing the most professional newsletter content to a blog.

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Alberto Cabas Vidani's avatar

I bought his course too. But I've never applied it literally.

Are you getting results from your spokes?

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Carlo Benigni's avatar

Slow and steady growth…

The main result is that I focus on writing one piece of longform content (Newsletter) and the spokes are taken care of..

So it works for me in the sense that I never run out of content ideas…

I’m trying to mix things up a bit to see what works best.

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