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William A. Finnegan's avatar

I have looked at Ghost after they reached out to me.

I think, honestly, Substack provides many intangible benefits worth the extra cost. Most obvious being, if you move to something like Ghost, now the discovery of the content is considerably shifted back to the author, versus the platform.

For me... Substack is turnkey. I don't see a lot of reason to move yet.

My article, the podcast, etc., really has one message - stop deluding yourself into thinking the platform won't change.

The message was not "LEAVE! RUN! IT'S IMPLODING!" which is what effectively a lot of people seem to conclude.

Substack probably has about a year, maybe longer, realistically probably longer, until it starts to warp. I would imagine the 100M user mark is when things start to "get real," in terms of scale and money.

There are of course black swans... Trump Admin decides things like Substack are seditious... pow... party's over.

But assuming that doesn't happen... there is considerable runway to build an audience on Substack. I don't see that opportunity in Ghost. I'm not saying it won't become an opportunity... but right now? I don't see open source blah blah blah as advantageous to a turnkey system that is sucking in a massive audience daily, and plopping your ideas into an ecosystem that promotes discovery.

But what do I know? :D

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