This is a really helpful piece on the biz-niz side of Substack writing and subscriptions. It's fascinating, and very generous, of you to dig deep inside your own business and show what works and what doesn't. Thanks for writing this Teri as it's a real help for me as I take my steps into a paid subscription service ('take my steps' - I think that phrase is all about my money mentality as I reflect and think on it "a tiny little scared door mouse taking teeny tiny steps out of the safety of the shed into the big bad world of wolves and paid subscriptions... maybe 🙂)
Congratulations on 161 paid subscribers for $52k. Thats a really amazing achievement. I believe 100% that your success in the competitive space is all about your passion and your mindset.
Honestly, I don’t think niche had much to do with it. I’ve been in business for nearly 30 years and worked with many different marketing and scaling experts. I’m very familiar with the niche game. The true difference between publication #1 and publication #2 was my own internal mindset. When I focused 100% on my passion and joy and fun, everything changed.
Just today AI actually pushed me to think like that. For a whole day. We co-worked. And I will launch my first paid product tomorrow. So indeed, couldn't agree more. It's all about the mindset.
congratulations on launching your first paid product! may your mindset stay open to the possibilities of what happens when you do something just because you love it!
This is a valid example that niching down on something more specific with transformation in mind can actually move the needle.
Or in an automotive way: the second option doesn't need as much fuel (overall subscribers) to achieve the same outcome (distance driven) - as if the second pub is powered by Diesel.
I ask you, what else might be true? The high-ticket offers that failed with the first publication were more niched down and more specific (even moreso than publication #2), but the mindset behind it all was completely different.
This is a really helpful piece on the biz-niz side of Substack writing and subscriptions. It's fascinating, and very generous, of you to dig deep inside your own business and show what works and what doesn't. Thanks for writing this Teri as it's a real help for me as I take my steps into a paid subscription service ('take my steps' - I think that phrase is all about my money mentality as I reflect and think on it "a tiny little scared door mouse taking teeny tiny steps out of the safety of the shed into the big bad world of wolves and paid subscriptions... maybe 🙂)
I’m here supporting you 100% of the way JFT!
Couldn’t agree more. I have 161 paid subscribers that currently bring in $52K a year.
What surprised me is that the AI space is very competitive, but I guess people don’t mind paying for real-life expertise. ✌️
Congratulations on 161 paid subscribers for $52k. Thats a really amazing achievement. I believe 100% that your success in the competitive space is all about your passion and your mindset.
Yes, and that's not just true for AI
The right niche makes a lot of sense to me. I see success in marketing scale from Substack posts turned toward other non-Substack business.
Honestly, I don’t think niche had much to do with it. I’ve been in business for nearly 30 years and worked with many different marketing and scaling experts. I’m very familiar with the niche game. The true difference between publication #1 and publication #2 was my own internal mindset. When I focused 100% on my passion and joy and fun, everything changed.
Just today AI actually pushed me to think like that. For a whole day. We co-worked. And I will launch my first paid product tomorrow. So indeed, couldn't agree more. It's all about the mindset.
congratulations on launching your first paid product! may your mindset stay open to the possibilities of what happens when you do something just because you love it!
This is a valid example that niching down on something more specific with transformation in mind can actually move the needle.
Or in an automotive way: the second option doesn't need as much fuel (overall subscribers) to achieve the same outcome (distance driven) - as if the second pub is powered by Diesel.
Yep, that’s a way to put it 😉
I ask you, what else might be true? The high-ticket offers that failed with the first publication were more niched down and more specific (even moreso than publication #2), but the mindset behind it all was completely different.