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Jack Harmer the Wrinkly Writer's avatar

I've got my main page set up where I post my essays. And I've checked your video about setting up a newsletter.

What I have never seen anywhere though, is some instructions about setting up a landing page for getting subscribers to a newsletter?

Actually that's not strictly true.

I did see one post by a guy from Reddit ( not Substack) giving directions for setting up a landing page on my own website and linking that across to Substack somehow via Convertkit?

That sounded like a lot of work to me.

So some notes on how to set up a landing page for my Substack newsletter would be very useful.

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Kristina God's avatar

Hi Jack, wow. Really good question!

I hear you! I'd also love to have a (multiple) landing page/s.

As shown in the video once you set up your pub name and short description and then try to access your newsletter in incognito mode (three dot menu on the left side of your browser and then click on incognito mode) you can see what others see when they try to access your newsletter for the first time.

That's your landing page and the only one I know about.

It's true. On ConvertKit for instance you can create a landing page and then link it to you Substack newsletter. It's easy to set it up. My husband uses CK for his newsletter and also recently joined the new creator program. Wanted to cover this in one of my upcoming editions here and on YouTube.

So let me do some research and tests and then I'll cover it and share my thoughts, alright?

Any more questions?

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Jack Harmer the Wrinkly Writer's avatar

Katrina here's a copy/paste I received this morning from Tim Denning. Another who like Cole, Bush, and me thinks that personal website blogs are dead in the water:

I won’t go too far down the rabbit hole here, but the TL;DR version is this:

The internet is changing. Personal blogs are dying.

It’s actually been happening for a while now.

Think about it — whenever you go to read something online, are you actually going to someone’s website, or are you going to Twitter, LinkedIn, Substack, Medium, Reddit, etc.?

Even if you’re looking for your favorite person in the world (me), you’re probably not going to my website.

That sound you hear is the nerds in the back:

“But Tim! Google SEO still prioritizes websites!”

Yeah.

But even Google is up in the air now. The latest version of Google’s AI tool simply summarizes what it finds at the top of the page. People don’t click through to the website. They just read the snippet.

I’ve said this before: a website should probably be LAST on your list of priorities.

A newsletter should be at the top.

Specifically, a modern newsletter. Preferably using something like Substack

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Kristina God's avatar

I meant that I don't think there are more option than the one I showed.

You told me about CK. I say that it's a good site to create multiple landing pages as Tim Denning does (because you mentioned him below).

You can link from your landing page on CK which you can customize as you want and try different hooks to your Substack. No need to have a blog/website.

Hope this helps to make things clearer. Otherwise feel free to send me an email 🌸

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Jack Harmer the Wrinkly Writer's avatar

I do not use Convertkit. I do have Mailpoet and the new free version of Systeme.io.

But I'm a follower of Nicolas Cole and Ship30. He is adamant about not having a website blog. Only using Substack and his and Dickie Bush's Typeshare social blog.

Because they're where we'll get much more exposure.

I agree with that.

Which is why I asked specifically about the landing page on Substack.

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Kristina God's avatar

Sure. However check what they do! They have a website which links to all of their services 😂 and Timdenning publishes all of his stories first on his website. But that's another story I can cover in an upcoming price because I'm in the middle of creating a portfolio page.

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