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Matt Tomporowski's avatar

I recommend that you start setting it up now. No need to be too ambitious either. Start by making a list of 10 people and email them or message them and ask if they will be in your book launch club. Make note of them in a list or a spreadsheet. Once you have your first 10, you can always add more. Something I would have done differently for my own: start sooner and over-time build my list up to a group of 50.

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Kristina God's avatar

Interesting that you now would add even more as you also shared in the post.

Also good to know you'd start way earlier.

That's the so called prelaunch runway.

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Matt Tomporowski's avatar

You sort of have to be unabashed about asking for reviews. I have found that no one minds when you ask and tell them you would like an honest review, you value honest feedback, etc. I still have a few people who I know want to write me a review and I just need to follow up with them ever so often.

I also put a QR code in my book with a note from me, mentioning how much I value honest feedback and that the QR code will take them to the Amazon US website where they can leave a review. I'm doing this so people who buy my book get a reminder within the book to leave a review! ;)

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