I've been so swamped with the publishing process, and now networking for PR, that I don't think I can take the initiative on making a formal group. But I'm going to be proactive in asking the many friend and family that I send copies to post reviews.
I hired a professional to craft a great pitch for publications and have been reaching out to pretty much every Jewish website, blog, newspaper and podcast for interviews or other collaborations.
I'm also networking with lots of local institutions to offer book talks where I can sell the book afterwards.
Finally, the trickiest part is paid advertising which generally isn't worth it (at least in my target audience community), but if done smart in a focused way can be helpful to raise awareness.
Because my book deals with current events (it's a non-politically-controversial perspective on the current crisis in Israel, based on traditional Jewish sources), I'm hopeful it can find significant reach.
I'm also always keeping in mind to loop back to my Substack - on the back cover, and on every blurb I publish, there's a suggestion to sign up to my weekly newsletter, The Healthy Jew.
Why do you want a more informal way?
I've been so swamped with the publishing process, and now networking for PR, that I don't think I can take the initiative on making a formal group. But I'm going to be proactive in asking the many friend and family that I send copies to post reviews.
And you can call this "Book Launch Club" haha.
What are you doing re PR? I used to be a PR manager so I know a thing or two
Yeah, guess that's not exactly a club...
Oh wow, good to hear that.
I hired a professional to craft a great pitch for publications and have been reaching out to pretty much every Jewish website, blog, newspaper and podcast for interviews or other collaborations.
I'm also networking with lots of local institutions to offer book talks where I can sell the book afterwards.
Finally, the trickiest part is paid advertising which generally isn't worth it (at least in my target audience community), but if done smart in a focused way can be helpful to raise awareness.
Because my book deals with current events (it's a non-politically-controversial perspective on the current crisis in Israel, based on traditional Jewish sources), I'm hopeful it can find significant reach.
I'm also always keeping in mind to loop back to my Substack - on the back cover, and on every blurb I publish, there's a suggestion to sign up to my weekly newsletter, The Healthy Jew.
As shared in the DM super interesting case and I'd love to learn more
Thanks! But I didn't get a DM from you today - perhaps it wasn't sent? Let's be in touch, whatever way's best for you.