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Noelle Holly's avatar

This feels more like altering your writing to gain an audience. I would rather draw an audience that appreciates my style.

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Derek Hughes's avatar

This is a great question Noelle - it's important to write in a way that gain attention from your target reader and reflects your unique style. Headline frameworks like the 4Ps can help with this

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Kristina God's avatar

Oh, hi Noelle, it's more about understanding your audience and thinking a bit harder about the headline so that you find YOUR audience and YOUR audience knows what she gets.

No matter how good your post is, if no one clicks it it's sad. That's why it's smart to experiment with headlines. Since Derek spends a lot of time analyzing headlines, he's the man :)

Any questions? I bet Derek will reply

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Noelle Holly's avatar

I do have one question. How exactly do I come up with a headline? Where do I put it? I usually just put the title of the story.

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Derek Hughes's avatar

Title/Headline is the same thing. Looking at your Substack you might gain more readers by using the 4P Framework in this podcast

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