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Hein V's avatar

"There’s no such thing as duplicate content on the web, so you don’t have to set a canonical link." - It is called plagiarism, yes you can even plagiarize your own content and it will hurt your SEO on search engines and social media. Quite a few writers cross-post between these two platforms verbatim and it is a bad habit.

Over and above that, changing your domain also hurts your SEO as you start with a DA of 1 which is nothing compared to having a subdomain on an already established domain like substack.com which already has a DA of around 92.

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Kristina God's avatar

Hi Hein, and everyone reading this, please check out my interview with a Google knowledge panel. We talk about this and he supported my opinion on this. I work with digital consultants etc. and they all say the same. The biggest Medium writers first share their stories on their website and then on Substack or Medium :) So they are ALL doing it. Many are afraid. Do something different. You'll see results.

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Hein V's avatar

I am talking about your newsletter's custom domain, it is only 17% compared to using it as is and taking advantage of Substack's domain with a DA of 92% which will get you a helluva lot bigger traffic load from search engines. On top of that, you have way too many super-low-quality backlinks to this domain. See the link: https://ahrefs.com/website-authority-checker/?input=www.onlinewritingclub.com

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Kristina God's avatar

Hello Hein, we all start at 1. At least it's 17 haha ^^ Are you a SEO expert? Maybe you could write a guest post about this! You have 92.

Hmmm one reasin AGAINST a custom domain, But the idea was to build something on my own. Would love to chat.

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Hein V's avatar

Hello Kristina. I help entrepreneurs thrive in business... From idea, niche(s), business plan, social media profiles/ business pages, building a website and a blog (both are important), setting up domains, hosting, organic growth (SEO, content, engagement, etc.), paid advertising, the AIDA model, building different levels of monetization, profit, retention, etc.

Remember, having a subdomain like my three newsletters have, is virtually the same as having a unique main domain, the difference is they are subdomains on the main domain Substack.com (already well-established with a very high DA) so as long as you do your SEO well, you will rank high in search engines and this will drive a lot more traffic to your newsletters instead of just relying on your content and engagement within Substack itself. You should leverage SEO for exponential publicity outside of this platform, it can potentially grow your following and subscribers much faster.

I haven't started on Substack yet, even though my banners, logos, and most related things and the publications' settings have been set up mostly. I still have some minor tweaks to make and I am in the planning phase with my bundle offer, content, etc. I already have a list of drafts practically ready.

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Rose's avatar

Sorry, what's a DA?

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Kristina God's avatar

Hi Rose, please see my reply above :)

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Hein V's avatar

Hey Rose, DA is domain authority.

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Kristina God's avatar

I know about the high DA of both. Still not sure what you want to say. That's the beauty of writing on both. That's why we get seen. THat's why it's smart to be on both. Hope this helps.

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Hein V's avatar

Here is my newsletter's DA, it is exactly the same as substack.com because it is on a subdomain. The biggest mistake you can make is to create a custom unknown domain, it will take years to get to 92% DA like mine is now. The best part is, I only have four backlinks but my articles will rank 50 times quicker than a custom domain's DA will ever do without any effort.

Here is the link to my newsletter: https://ahrefs.com/website-authority-checker/?input=profitcatalystsynergy.substack.com

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Kristina God's avatar

Similar to Medium, you're right... hm... on the other side if I don't do it now,.... but you#re right. I need to be smarter about it. Any tips on how to educate Google that my custom domain is a trustworthy source (besides organic backlinks or buying backlinks)

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Hein V's avatar

Don't ever buy backlinks, that is black-hat SEO and will hurt your rankings terribly. There is no quick fix to let Google know your custom domain is trustworthy.

I would change your publication domain from onlinewritingclub.com to onlinewritingclub.substack.com and you don't have to pay for a domain as it is a subdomain situated on Substack's domain.

You're welcome to chat with me via PM. SEO is only one very important part of your business. Multiple facets play strong roles in growing your business.

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Kristina God's avatar

Talked with my hubby about it. Since I want to build my OWN site, I'll go with my custom domain. However, if I share my video on how to do this, I'll include this! You're absolutely right about the DA. 17 is better than 1 ^^ With your Medium stories you always get found as long as the platform exists. Once it's gone your stories will also be gone. So I want to build something I own. Love both platforms though. But you never know. I'll talk with a Google expert this week and ask him. Thanks again!

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Hein V's avatar

You still need to use proper SEO on Medium and Substack if you want to rank on page one with all your articles. The native SEO tool is not adequate for this. There is a lot more to it than just a title and subtitle.

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Hein V's avatar

I am a Google expert too. Here are two of our website links below (my fiancee and I are the co-owners and I am the founder), feel free to use the live chat if you have any questions. Alternatively, I can assist you via PM here for absolutely free! Besides, we are fully booked with projects and may not be able to take on new clients right now.

https://provirbuserv.com/

https://nanosoftedit.com/

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