You Can Earn More Money with Evergreen Content in 2023
Become a content creator powerhouse that drives ongoing growth with every piece that you publish.
Evergreen content should be part of your content calendar in 2023.
It’s smart to craft a solid hub of timeless content.
I will show you exactly why you can earn more money with content that never goes out of fashion.
What is the difference between evergreen and seasonal content?
When a topic has an always-on level of interest, it is evergreen.
Here’s an evergreen example from Google Trends:
If you search for “how to start a blog” you can see that since 2017 there has always been a healthy number of people searching for content on this topic.
Here’s a seasonal/time-sensitive topic:
The search for “Chrismas cookies” is impacted by seasonality.
I’m a fan of writing about timely news hooks, current issues, and events because it shows my readers I have got my finger on the pulse of current trends.
But users lose interest in seasonal/time-sensitive topics over time.
Some recent examples from my blog on Medium:
This is a typical graph of high interest to low or even zero interest:
High interest = dollars are rolling in
Low to zero interest = only pennies or no dollars are rolling in
Evergreen content is ever-relevant and drives ongoing growth
This is a typical graph of an evergreen post of mine:
This piece of content engages and educates my readers over a long period of time.
It doesn’t matter what season we’re in, or what year it is, my evergreen content is ever-relevant and drives ongoing growth (followers, earnings, and visits) with every piece that you publish.
Evergreen content has no real expiration date and retains its value long-term.
Medium will pay writers more for evergreen content
The other day, Medium’s new CEO Tony Stubblebine dropped the bombshell.
Evergreen content will rule and get boosted over and over again in 2023.
Writers who craft evergreen content will experience more traffic over time and will get more revenue because Medium will boost their stories.
Why?
Medium plans to become the next Wikipedia by providing lists of articles on a specific topic.
And YES! your evergreen story could make the cut and become part of the list!
How would this feel?
Bottom line
It’s super smart to craft evergreen content — especially if you’re writing on Medium.
Think about your expertise and write insightful long form stories about your favorite topic.
Once a curator or Medium’s algorithm finds your story and labels it as “evergreen” you’ll see more dollars rolling in because Medium’s algorithm will push your evergreen story.
