I’m not writing the thing I’m supposed to write today.
You know that one big piece sitting in drafts. The one I keep telling myself I’ll start tomorrow. Yes. That one.
Instead, I’m here writing this newsletter. At least I’m prolific here, haha.
A few minutes ago I spoke with the amazing Walter Rhein (I inspired him to join Substack and now he’s a bestseller and is live almost every day). We’re recording the Medium School course together right now.
He gave me a kind but honest PEP talk.
He said he’d rather see me write the messy thing than wait for perfect. Especially because I keep telling myself I might not be good enough. Non-native. Part-time writing mom. Busy life. Dunno how to squeeze in another project. All the stories.
He’s right of course. I know he’d rather see me writing the thing I’m avoiding.
But since I’m here anyway and clearly in a writing mood, let me share something important.
Because many of you asked me lately about the future of newsletters and today I shared a YouTube video about it.
So the question I get asked all the time:
Kristina, Is the boom over? Or are we just getting started.
So I put my journalist hat on and dug deeper.
Here’s what I found.



