“Oh my God — I just became a Substack Bestseller!”
I’ll never forget that moment.
I went upstairs, my toddler was downstairs watching Peppa Pig, my baby was with my husband… and I just sat there, staring at the screen in shock.
I had the badge.
The Bestseller badge!
And right then, I knew two things:
I wanted to tell my story.
I wanted to help others get here too.
Because for me, success has never been about doing it alone.
My philosophy is simple:
“I succeed when you succeed.” (My members, especially the VIPers, know this.)
And that’s why I’m so excited about this year’s Notes Kickstarter Bootcamp starting September 8.
I’m seeing alumni get amazing results with Notes, and helping them get there is honestly just as exciting as getting my own badge.
Use this code for my early bird special:
EARLYBIRD
When My Badge Popped Up, I Recorded a YouTube Video Right Away
That video has 21,000 views and over 600 likes now.
And the question I’ve been asked ever since is:
“Kristina, how did you do it? How do you become a Substack Bestseller?”
Here’s the truth: I could’ve slapped on a flashy headline like, “How I Became a Bestseller in 2 Months.”
But I thought this would be misleading. That’s what I also shared as guest speakers in cohorts from Tom Kuegler, George Kao and many more.
Because I thought:
“Yes, the badge came fast. But it was years in the making. Writing on Medium, building consistency, practicing in public.”
But looking back?
None of that was the real driver.
The real driver was…





