12 Comments
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Jane Xu, PhD, MPH's avatar

Great post! Learned quite a bit and saved for future reference. Thanks Nikki and Kristina for sharing!

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Nikki Finlay's avatar

It was our pleasure, Jane!

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Nikki Finlay's avatar

Thank you for taking my little post under your wing Kristina! I appreciate this opportunity.

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Rabbi Shmuel Chaim Naiman's avatar

That was fascinating, thank you!

I wasn't aware that hybrid marketing is a thing, but in retrospect that's exactly what I did with my book, Land of Health: Israel's War for Wellness.

It was with a smaller, Jewish book publisher, but exactly the model you described.

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Nikki Finlay's avatar

That’s so cool! Congratulations.

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Rabbi Shmuel Chaim Naiman's avatar

Thank you!

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Ibrahim Khan's avatar

Thank you 💕📚💕

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Nikki Finlay's avatar

Our pleasure!

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Gunnar Habitz's avatar

Very important article to show the difference of publishing routes. I had the pleasure of working with boutique publishers (from Freiburg, beautiful city in your home country 🇩🇪, Kristina) up to the main travel publishers in Germany and now self-publishing.

The unexpected experience was working on one of the most sold travel books ever, „1000 Places to See Before You Die“).

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Nikki Finlay's avatar

We’re glad you like this!

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Charisse Tyson's avatar

I self-published my memoir, and it was a ton of work. I had a great platform because of my historic biker bar, or I have no idea how anyone would have found it. I certainly wouldn't have sold hundreds of copies and given away thousands through KDP Select. When I write my next one, I'd like to try the Hybrid version. Thanks for this valuable information.

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Nikki Finlay's avatar

It was our pleasure to share this with you.

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