The Online Writing Club

The Online Writing Club

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The Online Writing Club
The Online Writing Club
Surprising! I’ve Analyzed 75K Substack Newsletters and Here’s What You Need to Know
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Surprising! I’ve Analyzed 75K Substack Newsletters and Here’s What You Need to Know

What they reveal about paid subscriptions and how often you should publish

Kristina God's avatar
Ciler from Newsletter Circle's avatar
Kristina God
and
Ciler from Newsletter Circle
Dec 20, 2024
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The Online Writing Club
The Online Writing Club
Surprising! I’ve Analyzed 75K Substack Newsletters and Here’s What You Need to Know
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2024 Understanding Substack Landscape Report; Ciler Demiralp

Substack has more than 35 million active subscriptions, including more than 3 million paid subscriptions. Thousands of writers get paid and the top 10 authors on Substack collectively make $25 million per year.*

Intrigued by these usage statistics, I got my hands dirty and analyzed publicly available data from 75K Substack newsletters and created a free comprehensive report.

The report gives answers to questions such as:

  • How many newsletters are actively publishing new issues and how many of them are just staying inactive?

  • How frequently do creators publish new issues?

  • What are the subscriber ranges?

  • What is the usage rate of Substack Notes and Substack Recommendations?

  • How many newsletters offer a paid subscription?

  • What are the average paid subscription prices?

  • What are the social media channels most preferred by different categories?

    Looking for the latest Substack insights? I’ve got you covered!

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A guest post by
Ciler from Newsletter Circle
Interviewing Substack Bestsellers and sharing best practices to help you build a successful newsletter business through a paid subscription.
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© 2025 Kristina God
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