🎉 12,000 Subscribers! Let’s Celebrate with a Notes Masterclass (and a Big Thank-You Gift)

Learn how I make money with Substack Notes & grew my audience by 25% to 12,000 subscribers and 20,000 followers

I can’t believe I’m writing this, but The Online Writing Club just hit 12,000 subscribers. 🥹

Twelve. Thousand. I’m speechless—and so grateful.

From writing in my bathrobe during baby naps in 2020…

- to launching my paid newsletter with zero subscribers and zero income in January 2024…
- to becoming a Substack bestseller and passing $34,000 in annual recurring income…

This has been the wildest, most beautiful ride.

And you’ve been a part of it.

Whether you joined yesterday or you’ve been reading since day one, thank you. Truly.

To celebrate, I want to give back to YOU. ❤️

Join me for a live Substack Notes Masterclass tomorrow (Wednesday) at 3 pm EST.
It’s exclusively for paid members. And trust me, this is the one masterclass you don’t want to miss.

Substack growth engine Notes changed everything for me.

A Quick Recap: From Kristina’s Newsletter to The Online Writing Club

• I started writing online in December 2020 in the cracks of time—in my bathrobe, during naptime of my baby boy, in the evening, after midnight when my baby was awake.

• I launched “Kristina’s Newsletter” in fall 2022 with zero subscribers and zero income.

• In January 2024, I relaunched my newsletter and called it “The Online Writing Club”

• I started using Notes… while pushing the stroller or eating lunch. Notes helped me to grow by 25%.

Fast forward to today:
→ 12000 subs

→ 20000 followers

→ 340+ paid subscribers (annual, monthly, founding)
→ $3,000+ per month (+ Bootcamp, consulting services etc.)
→ 130,000+ monthly views

→ Top 25 in Education globally, Top 50 in Germany

How I’m Doing “It”

• I built this newsletter and community during nap times, stroller walks, and evenings. While being pregnant or feeling sick.

• I monetized my skills: I studied journalism and media communications and worked as a consultant, being a brand and marketing manager.

• I worked with well-known brands and helped NGOs.

• Writing + marketing = my unfair advantage

• Taking the things I’ve learned from Medium and bringing them over to Substack.

• I had no true “viral” moment (up to 600 likes max (as far as I know)). Just showing up on Notes consistently.

  

• Substack Notes is that powerful. It helped me grow by 25%.

What You’ll Learn in the Notes Masterclass:

• The real reason Notes works (without needing to go viral or TikTok dance)

• Fun behind-the-scenes examples from my life as a busy mama + writer

• My personal strategy (10–30 minutes a day, 1–4 posts max)

• How to make money with Notes that pay

• How to grow without burning out

BONUS: You’ll get the NEW! (Almost) Daily Notes Writer I created with David McIlroy - 365 inspiring and engaging Notes to get your creative juices flowing.

Oh, and that’s not all...

I’m also doing a second masterclass on Thursday, 3 pm EST
→ all about Substack Recommendations
→ how I used them to get 7,000 subscribers and build a sustainable income
→ and a few surprise tips from me and others I’ve never shared publicly before

Not a paid member yet?

I got you.

As a huge thank-you for reading, supporting, and just being here—I’m offering 40% off the annual membership for the next 48 hours.

👉 Click here to get 40% off forever and 365 days of support from me.

You’ll also get full access to:

✅ The Notes Masterclass (Wednesday)
✅ The Recommendations Masterclass (Thursday)

✅ Access to the entire Substack School course for Beginners
✅ All my templates, replays, and the full membership experience with community-access
✅ And maybe… a surprise or two in your inbox in the next few days. 😉

Honestly, I Wouldn’t Be Here Without You

Thank you for being part of this journey. Thank you for making my words part of your day. Thank you for believing in the Club.

Can’t wait to see you at the masterclass!

With so much love and gratitude,

PS: As always, it’s super late in Germany. My hubby is snoring, and so is grandma who came to visit us. The house is filled with warmth and love. I wanted to celebrate this milestone with you as I missed celebrating so many others. I know this is a last-minute invite. I hope to see you in the masterclasses, though!